Purpose and Scope of the Job
Under direct supervision, Marketing Executive undertakes marketing projects for the benefit of the organization; through organizing creative campaigns and promotional events according to trends and customer requirements. Provides ideas for building efficient strategies, techniques and methods to promote our products, services and public image.
Main Duties and Responsibilities/Performance Standards
- Develops & innovates efficient and intuitive marketing strategies.
- Conducts market research and analysis to evaluate trends, brand awareness and competition ventures.
- Creates and oversees campaigns related to international health days.
- Organizes and oversees advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events.
- Plans advertising and promotional campaigns for products or services on a variety of media (social media, print, etc.) and organizes events and product exhibitions.
- Oversee the production of marketing materials such as (brochures, press releases, website material etc.)
- Collaborates with managers in preparing budgets and monitoring expenses
- Contributes to the implementation of any new functionality or enhancements to social networks and assures consistent brand presence and reputation.
- Performs miscellaneous job-related duties as assigned.
- Ensures safety standards (occupational and patient safety) are complied.
- Work closely with medical heads of department to initiate specific marketing campaigns for new services and technologies.
- Provides or promotes person centered care.
- Promotes inclusive health by providing equitable and accessible care to patients and families with special needs.
- Ensures quality and patient safety practices are followed.
